How to Run Ads on Telegram: A Complete Guide
How to Run Ads on Telegram: A Complete Guide
Blog Article
Telegram has become one of the very most popular messaging apps, craigs list 800 million monthly active users. If you want to promote your business, brand, or content, telegram ads minimum budget provide a great possiblity to reach a worldwide audience.
Unlike other platforms, Telegram’s ad strategy is designed to be privacy-focused, non-intrusive, and displayed only in public channels with more than 1,000 subscribers. This guide will walk you through the way to run ads on Telegram effectively.
1. What Are Telegram Ads?
Telegram Ads are sponsored messages that appear in large public channels with a minimum of 1,000 subscribers. These ads:
Have a 160-character text limit (no images or videos).
Include a clickable hyperlink to an external website, channel, or bot.
Appear only in large public channels (not in private chats or groups).
Maintain user privacy (no personal tracking or targeted ads).
2. Benefits of Advertising on Telegram
Massive Audience: Reach numerous active users globally.
Privacy-Focused: No private data tracking, so that it is a trusted platform.
Cost-Effective: You only pay per ad impression.
High Engagement: Telegram users are active and engaged, making ads effective.
3. How to Run Telegram Ads (Step-by-Step Guide)
Step 1: Create a Telegram Ad Account
To start, go to the Telegram Ad Platform at ads.telegram.org and signing in with your Telegram account.
Step 2: Set Up Your Ad Campaign
Choose the Target Language & Region
Select the language and country in places you want your ad to show up.
Create Your Ad Message
Write a short and engaging text (max 160 characters).
Add a call-to-action (CTA) like “Join Now” or “Learn More.”
Include a connect to your channel, bot, or website.
Select Target Channels
Telegram ads appear in public places channels with 1,000+ subscribers.
You can select specific topics relevant for a business.
Step 3: Set Your Budget & Bid Price
Telegram Ads operate on a cost-per-impression (CPM) model.
The minimum budget to perform ads is €2 million ($2.1M), so that it is suitable for large businesses.
You bid per 1,000 ad impressions (higher bids improve placements).
Step 4: Submit & Launch Your Ad
Review your campaign settings.
Click Submit for Review (Telegram will see if your ad follows the rules).
Once approved, your ad will begin appearing in large public channels.
4. Alternative Ways to Advertise on Telegram (Without the €2M Minimum Budget)
If you don’t have a big budget, it is possible to still advertise your business using these methods:
1. Promote in Public Channels
Collaborate with Telegram channel owners to post ads or sponsored messages.
Find popular Telegram channels related for a niche.
2. Use Telegram Bots for Marketing
Create automated bots to activate users, respond to your questions, or provide promotions.
Many businesses use Telegram bots for customer support and product recommendations.
3. Create Your Own Telegram Channel
Build a residential area around your business.
Share valuable content, updates, and promotions to attract followers.
5. Tips for Running Successful Telegram Ads
✔ Keep Your Message Clear & Concise – You only have 160 characters, so make every word count.
✔ Use a Strong Call-to-Action (CTA) – Encourage users to sign up, visit, or buy.
✔ Target the Right Audience – Choose relevant channels and languages to optimize engagement.
✔ Track Performance – Analyze impressions, clicks, and conversions to optimize your ads.
Running ads on Telegram is usually a powerful strategy to reach millions of users, especially if you have a big budget. However, if you’re a small business or startup, alternative marketing methods like sponsored posts, bots, and organic growth can nevertheless be highly effective.